Not long ago, I read an article called: The corporate website is dead!It says: "The Internet Information Resources Volume Survey Report shows that there are 51.Five percent of corporate websites have fewer than 50 page views per day, and that percentage is growing。That is to say, more than half of corporate websites are asleep。This set of data undoubtedly conveys the message to us: corporate websites are gradually dying。”

  This article expounds some drawbacks in the process of enterprise website construction is very reasonable, so that readers can not help but pinch a sweat for the current enterprise website。However, I think carefully, but the author thinks: enterprise website can not die!

  Enterprise website construction market is developing at a high speed。The latest CNNIC published the "20th China Internet Development Statistics Report" shows: "As of June 2007, the number of websites in China has reached 1.31 million, an increase of 470,000 in half a year, an increase of 520,000 over the same period in 2006, an annual growth rate of 66.4%。This data shows that the number of corporate websites, which account for more than 70% of the number of domestic websites, is growing rapidly。

  The birth of a large number of new corporate websites marks the journey of many companies to use the Internet。The reason why many corporate websites are not visited, ostensibly because the corporate website is "flashy", "lack of interaction", "monotonous information", "no management" and other reasons, and from a deep level is because there is no correct understanding of the relationship between corporate websites and network marketing。In general, there are two major needs for enterprises to do websites, one is to use the Internet to carry out marketing activities, one is to use the Internet to serve business management, in short, network marketing and enterprise information。

  For the latter, it is generally suitable for large enterprises to improve work efficiency and collaborative office, and for the majority of small and medium-sized enterprises, the main purpose of doing the website is to carry outNetwork marketing。If the company does not know why they want to make a website blindly horse，The pursuit is beautiful, good-looking，And so-called "image promotion", empty "brand communication"，Naturally, there will be the awkward situation of "no one applauding" - our Internet users are either shopping, reading news or looking up information online，Or online entertainment, vent, nonsense，Who has time to look at this useless corporate website?

  For small and medium-sized enterprises, what they want is not to do a website, but to do network marketing。

  Network marketing is the use of the Internet to carry out various marketing activities，The development of these activities requires an online marketing platform;Once the platform is built，It should be promoted through effective publicity，Let interested people know about the platform，Know the products and services provided by the company;Visitors finally establish contact with the enterprise through the platform information display and interactive services，Became the target customer，Even the deal ---- this is a complete online marketing process。In this process, the role of the enterprise website is an online marketing platform。

  If our Internet practitioners and the majority of small and medium-sized business owners all think from this perspective, there will not be a situation where a website is put to sleep。

  In fact, from the small and medium-sized enterprises that have woken up, we can find a large number of examples of corporate websites coming back to life。In recent years, many enterprises have strengthened the reconstruction and improvement of their own websites, making the theme of the website more prominent, and visitors can quickly find what they want。More importantly, more and more enterprises realize the power of search engine marketing, whether it is keyword advertising, or search engine optimization, as long as it can help enterprises to lock his target customers methods and investment, have been highly valued。

  In addition, the use of online marketing traffic monitoring, effect analysis and other tools has gradually been popular, which makes small and medium-sized enterprises can more clearly understand the usefulness of their own website, do the promotion has no effect, the next step how to improve。In general, corporate websites are adapting to the requirements of the network marketing environment and developing in a healthy and orderly direction。

  How should the future enterprise website construction market go?

  1. Website functions will be separated。The two functions of the enterprise website mentioned above are network marketing and enterprise informatization。These two functions have great differences in many aspects such as website architecture, target population, application method and effect evaluation。At present, there are still a large number of corporate websites that integrate the two, and this situation will gradually change in the future。With the rapid development of Internet applications, a business will have two or even multiple websites, each used for different purposes。

  2. The high-end market is promising, while the low-end market is struggling。At present, the competition in the website construction market is quite fierce, especially in the low-end market, many network companies participate in the competition, has been almost hand-to-hand combat。In the future development of the enterprise website construction market, the straggies in the low-end network construction market will be more difficult to survive, and this market will gradually be replaced by intelligent website construction platforms and free websites。For the high-end market of large-scale network construction, there are still a lot of business opportunities and energy in the foreseeable future, which will be the direction of professional website construction service providers。

  3, integrated online marketing platform will replace some corporate websites。The online marketing platform required for enterprise network marketing, the future development will not only be limited to the enterprise's own website, but more will be some comprehensive platforms。They can also play a platform, do promotion, promote the transformation of network marketing purposes, for small and medium-sized enterprises, network marketing effect is the ultimate pursuit of content。At present, with 7 years of experience in network marketing services, the site construction company has launched a one-stop network marketing service platform, and is making positive attempts in the integrated online marketing platform。

  Saying that the enterprise website is dead is a wake-up call for enterprises that have not properly carried out network marketing。With the healthy and rapid development of China's Internet marketing market, we also have reason to believe that corporate websites cannot die!

  Experts said: From the construction of websites to traffic into business opportunities, one-stop network marketing services for corporate customers, not only saves network marketing investment, but also can straighten out their own network marketing process, improve the network marketing conversion rate of enterprises。The conversion process turns ordinary visitors into potential customers, laying the foundation for the final deal。

  The development of the Internet world will make network marketing become an increasingly large system。If small and medium-sized enterprises want to do their own network marketing, they must subdivide the original needs of the enterprise, so that network marketing can serve the most needed things of the enterprise, and can not do everything。The popularity of marketing websites is to let the majority of small and medium-sized enterprises get rid of unreasonable burdens, concentrate on using the Internet to do a good job of promoting sales, and make money is the hard truth。It can be predicted that in 2008 marketing websites will become the latest trend in the development of corporate websites。

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